About the Firm
Built for Buyers.
Accountable to Outcomes.
TBF Advisory was founded on a simple premise: the M&A market is structurally biased toward vendors. We exist to correct that.
The Market Was Built for Sellers.
The traditional M&A advisory model exists to serve vendors. Business brokers, sell-side advisors, and listing platforms all derive their income from the seller's side of the transaction. The buyer is treated as a counterparty, not a client.
That creates a structural misalignment. Buyers — particularly institutional buyers with serious capital and clear acquisition criteria — are often left navigating a market that was never designed for them.
Our Model is Different.
TBF Advisory represents the buyer. Exclusively. We are retained on a mandate basis — which means we are accountable to a specific outcome, not to a listing or a commission from the vendor side.
Where we do act on the sell side, we take a select number of mandates per quarter. Every vendor we represent has been properly prepared. We do not list. We run a structured process to a qualified buyer pool.
Principal-Led
Every mandate is run by Steve Moustafa directly. No juniors. No handoffs.
Conflict-Free
We do not represent both sides. When we act for the buyer, that is the only party we serve.
Transparent Fees
Our fees are published openly. There is nothing to negotiate and nothing hidden.
Outcome Accountable
Our buy-side guarantee is unconditional. If we do not deliver, we refund.
The Team
You Deal With
the Principal.
No juniors handed the mandate. Every engagement is led by the Managing Director from day one.
Steve Moustafa
Founder & Managing Director
Steve founded The Business Finder Group and has personally led buy-side and sell-side mandates across manufacturing, infrastructure, healthcare, and hospitality. He brings a principal's perspective to every transaction — having deployed and structured capital across the upper mid-market.
Every mandate at TBF Advisory is run by Steve directly. Clients engage with the decision-maker from the first conversation through to settlement. No handoffs. No account managers. Just direct access to the person accountable for the outcome.
Work with us directly.
All initial conversations are confidential and obligation-free.